There are times when one is guided by some external force which cannot be easily explained. Beginning with the fascination and admiration of the sub-style that is enjoyed by millions, the journey began.

There would be no half-assing this project, for the reputation of the IPA was on the line. Create a site worthy of the subject and craft it to be useful to the novice and expert alike. Harness the power of social media to exponentially raise exposure to critical mass. Tap into the movement toward quality over quantity and uniqueness over ubiquity.

Here's to life, libation and the pursuit of hoppiness.

-bb

p.s. use contact to send beer, love letters, faint or high praise, plane ticket to brewery, insider info, news, etc.- basically anything but spam.