Enjoy By IPA
Posted by IPA on August 15, 2012
Taking the 'Enjoy By' date freshness stamp on a label to a whole new level, Stone Brewing plans to release an identical recipe IPA named 35 days from its bottling date. It appears the first one will be named Enjoy By 9.21.12 IPA distributed primarily in SoCal, with Jersey and Chicago also in the mix. Other batches of the same brew with updated names will end up in other markets in the coming months.
The unusually short shelf life ensures an incredibly fresh hop taste so don't let this one sit around unopened, unless the date is your birthday, in which case, save it forever!
